Game Plan Creators is a clarity-first creative agency for athletes, teams, and fitness brands.
The work starts with identity, who you are, what you stand for, and what makes you different. From there, it's translated into clear narrative and expressed through intentional content.
For high school and college athletes, that means building the personal brand that gets you recruited and sets you up for NIL. For teams, it means giving your athletes the tools to tell their story and stand out. For fitness brands, it means finding your voice and showing up with coherence.
Clarity first. Content follows.
Our
Services
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Clarity Sessions
The starting point for athletes, teams, and brands who need direction.
A focused consultation designed to clarify identity, refine narrative, and provide actionable next steps. This is for anyone who knows they need to show up differently online but isn't sure where to start.
What's Included:
-One-on-one or team consultation session
-Identity and narrative clarity work
-Strategic direction for content and positioning
-Practical next steps you can execute on your own
-Framework for moving forward with intention
Best For:
Athletes building toward recruitment or NIL, teams exploring brand development for their program, or fitness brands needing a clear starting point before committing to full strategy work. -
The Blueprint
Full narrative strategy for athletes, teams, and brands ready to build with intention.
A complete brand strategy that clarifies identity, develops narrative, and creates the content framework needed to show up consistently and authentically.
What's Included:
-Deep identity and positioning work
-Core narrative and messaging development
-Brand story and voice framework
-Content themes, pillars, and strategic direction
-Media kit development (for athletes)
-Platform specific guidance and creative direction
-Clear foundation for all future content and branding decisions
Best For:
High school and college athletes preparing for recruitment and NIL, teams building cohesive athlete brand programs, or fitness brands ready to define their positioning and narrative from the ground up. -
Creative Execution
Strategy plus ongoing content creation and management.
For those who want the clarity and strategy of Brand Foundation but also need content produced, managed, and executed over time.
What's Included:
-Everything in Brand Foundation
-Ongoing narrative-driven content creation
-Photo and video production aligned with brand identity
-Content batching, scheduling, and posting support
-Creative oversight and refinement over time
-Consistent brand presence without daily management
Best For:
Athletes with sponsorships or NIL deals who need consistent content, teams looking for season long content support, or fitness brands ready to hand off execution while maintaining strategic alignment.